Micro Mobility Systems
Micro Mobility Systems Ltd, known as Micro, is a Swiss company that invents urban mobility solutions like the kickscooter or the Microlino, a small electric car which was first presented at the Geneva Motor Show in 2016. In the United States, Micro's products are sold under the brand "Micro Kickboard" for trademark reasons. The company holds several patents for its products.
In the subsequent years, the company continued to invent new products, designed for urban mobility, like the Mini Micro for kids, the Scooter Luggage or the electric emicro one. In addition, Micro has teamed up with other brands, like Peugeot, Suitsupply or Vibram to name a few.
With Micro Xtreme the brand also went into Freestyle Sports and works closely with professional Athletes like Benjamin Friant. After the huge success in 2000 and the rapid downfall in 2001, Micro has grown organically with a gross revenue in 2014 of 60 Million Swiss Francs. With the development of the company, manufacturing capacities shifted to RazorUSA in California. The evolution of Micro into a lifestyle brand that invents mobility solutions for children, teenagers and adults was honoured by Ernst and Young in 2015, when Wim Ouboter was nominated as Entrepreneur of the Year.
In July 2019, BMW unveiled 2 new scooters made in collaboration with Micro Mobility Systems.